Halogen Network

Halogen is proud to announce that Jason Weisberger has joined us as an Advisor. Jason has spent 15 years of his career in technology. Over this period of time, he has successfully founded and sold several start-ups.

Jason has assisted a large number of telecommunications, marketing and communications/information industry organizations in market and product analysis, operational efficiency, as well as M&A exercises. More recently he served as COO of Federated Media, the market-leader in effective, measurable, social-media advertising.

Halogen’s Advisors include Bill Youstra of Kohlberg Ventures, Scott Galloway of luxury think tank L2, Michela O’Connor Abrams of Dwell, Gordon Crovitz formerly of The Wall Street Journal, Michael Hudes of YuMe, and Ken Austin of Marquis Jet.

We are hiring for the following positions:

Campaign Manager (SF and NYC): Responsible for the successful execution of custom digital campaigns across media network to drive campaign results and 100% client satisfaction. Experience in digital media client services role, working knowledge of DFP, and solid reporting/analytics skills required. Reports to VP, Sales.

Director, Advertising Programs (SF): Lead the development of breakthrough digital advertising/marketing solutions for our prestige brand clients. This role will help support the sales team in responding to strategic RFPs with ideas that take advantage of Halogen’s portfolio of creative ad solutions. Reports to CEO.

Sr Ad Ops Analyst (SF): Responsible for complete and accurate revenue delivery of online advertising campaigns. Day-to-day of building and managing campaigns to client expectations via DFP and defining operational procedures to scale Ad Ops. Req. exp of 1-2 years working with an ad server in online media. Reports to Dir., Ad Technologies and Operations.

Snr. Media Planner/Supervisor (SF): Prepare, develop and manage the execution of digital media plans for Halogen clients. Thorough understanding of digital media planning, buying, analysis and reporting for branding and direct response campaigns (CPM, CPA, CPC, etc.), rich media placements, earned media, site sponsorships, email, etc. Requires 2-4 years experience at leading digital agencies.

MarCom Mgr (SF, part-time): Responsible for creating awareness and connections in the digital media agency world via all outbound communications, including blog, website, outbound email, PR, events and conferences. Reports to CEO.

If interested, please send an email to jobs@halogennetwork.com with the desired position title in the subject line of the email.

“JetBlue Asks Its Fliers to Keep Spreading the Word” (NY Times)

JetBlue online video clips present devotees of the airline, rather than executives, employees, actors or celebrity endorsers, telling stories that extol the virtues of their favorite JetBlue features and amenities.

“Mercedes-Benz: Not Just a Car Brand” (Brand Channel)

Mercedes-Benz is looking down the road, and it sees a future that extends beyond luxury cars. The company has just launched “Mercedes-Benz Style,” a design division that will be broad in its scope. While the move may seem unusual to some, Mercedes-Benz design head Gorden Wagener defends the move to expand the brand’s horizons, sleek aesthetic and expertise to a wider arena of products.

“Millennials love brands, not branding” (SFExaminer)

Millennials love brands but not branding, according to research conducted by L2, a marketing agency for prestige brands. Sixty-five percent of Gen Y women described themselves as brand conscious, as did 61 percent of Gen Y men. Only 1 percent of women and 3 percent of men said they were not brand conscious. In addition to brand consciousness, Millennials have a distinct opinion of what they like and don’t. They don’t like Donald Trump.

“Bravo, Virgin America Claim Success with Promoted Tweets” (MarketingVOX)

Virgin America says Twitter’s new ad program, Promoted Tweets, was successful in helping the company launch its expansion into Canada. Virgin announced the expansion solely via Promoted Tweets, and a promotional offer – 50% off for the first 500 travelers – sold out in three hours, reports Brandweek. The day the Promoted Tweets went live, the airline saw its fifth-highest sales day in its history, MediaBuyerPlanner reports.

This coming Friday, May 14, the good folks at the Luxury Lab will host the Generation Next Forum which will dissect the characteristics, influence, and brand affinities of tomorrow’s affluent consumers, namely Generation Y. Speakers and performers from the Economist, TeenVogue, Julliard and more are expected to be at NYU’s Skirball Center for what should be a fantastic event.

With Generation Y now outnumbering baby boomers, it is more important than ever to understand this demographic on a deep level. Generation Y’s spend more time online than watching TV, 96% of them have joined social networks, and 80% sleep with their phone next to their bed. The Generation Next Forum will delve into these staggering numbers and help make sense of them as they relate to your brand.

The Generation Next Forum will feature high velocity presentations (similar to that of the TED talks) from over fifteen industry leaders. Topics such as “The Dynamics of Influence”, “What Gen Y Wants From Your Brand”, and “The Unpredictability of Gen Y” will be explored by the industry’s sharpest minds. Halogen Network’s CEO Greg Shove will speak on Day 2 of the event about “Finding Generation Y Online.” In addition, attendees will have the chance to network with upwards of 500 senior executives, view performances by emerging Gen Y artists and witness product demonstrations founded on groundbreaking industry research.

The largest gathering of prestige marketers in North America, Luxury Lab forums combine education and entertainment to inspire and enlighten. Don’t give up your chance to register and guarantee yourself a seat at Friday’s event!

“Social Luxury Is Personal: Makers of high-end brands need to map, tap networks” (Forbes)

Just as water blankets the Earth’s surface area (and sustains life), social-networking technologies will soon cover 70% of the Web. This will breathe ubiquitous global social connectivity into once solitary experiences. The impact for luxury brands will be dramatic.

“A Twitter Guide to Handling Anything Your Customers Throw at You” (MarketingVOX)

There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn’t. Don’t be in that latter group.

“The Evolution of Social Media Advertising” (ClickZ)

When paid advertising opportunities first opened up years ago on social networks, many brands and agencies tried it. Usually, by the performance standards we typically applied, it failed. Over time, new offerings have emerged but, more importantly, we have all come to better understand the mindset and use patterns in social media and have adjusted the goals of paid placements within social environments to better match those of the audience.

“Why Long-Form Ads Are the Wave of the Future” (Customer Media)

The video-slash-short film is easily one of the most-popular pieces of longer-form content in recent times, boosting visibility for brands like Miracle Whip and dating site PlentyofFish.com that made appearances in the video. But it’s also just one in a growing batch of examples that signal marketers’ desire to engage with consumers for longer than the standard 30 seconds.

“Retailers Must Entice ‘Aspirational’ Luxury Consumers into Spending” (Diamonds.Net)

Aspirational affluents make up some 21 million households and Unity Marketing determined this group is spending more in line with the middle-class. “This shift will have significant impact on luxury marketers and retailers revenues over the next six to nine months,” said Pam Danziger.

“Mercedes-Benz Signs With James Beard” (MediaPost)

Mercedes-Benz USA has signed a multi-year sponsorship deal with culinary organization The James Beard Foundation that involves Mercedes-Benz and includes loyalty events. Onwers of Mercedes-Benz vehicles get a Friend membership and a $75 James Beard House dining certificate, and such promotional offers as a 15% discount at the James Beard House in New York City during the month of May.